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Fernando Ayuso has a diverse work experience in strategy and operations. Fernando currently holds the position of Strategy Director at The Cocktail, starting in September 2023. Prior to this, they worked as a Senior Strategy Manager at Accenture Strategy from September 2021 to September 2023. Before that, they served as a Senior Strategy Manager - EMEA at Experian from October 2017 to September 2021. Fernando also has experience as a Strategy & Operations Independent Consultant at Consultoría de Estrategia y Operaciones, where they worked on various projects for different companies in sectors such as retail, pharmaceuticals, healthcare devices, and car manufacturing. Fernando held this role from July 2014 to October 2017. Additionally, Fernando worked as a Strategic Planning Manager at NEC from January 2012 to June 2014, and as a Telecom Strategy & Operations Manager at Deloitte from September 2005 to January 2012.

Fernando Ayuso completed a degree in Ingenieria Informática from Universidad Pontificia de Salamanca between the years 2000 and 2005. Fernando also earned a specialist degree in Inversión y Financiación de Proyectos de Energías Renovables from IEB during 2010 and 2011.