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Carlos Pareja Cano has a diverse work experience in various roles and industries. Carlos started their career at Vodafone as a Radio Access and Transmission Network Consultant in 1998. Carlos then worked at Orange as a Radio Access and Transmission Network Manager from 1999 to 2003. From 2004 to 2006, they worked as a Senior Strategy Consultant at Europraxis Consulting. Carlos then moved on to become the Strategic Development Director at Indra from 2006 to 2016. Carlos served as the Business Strategy Director at everis from 2016 to 2017. Carlos also held positions at Making Ideas Business, S.L. as a Member of the Board of Directors and at IE Business School as a Mentor, both in 2017. In 2017, Carlos joined The Cocktail as the Strategy & Business Development - Director. Carlos then joined Wunderman Thompson Consulting in 2019, where they currently hold the role of Director of Strategy & Business Development.

Carlos Pareja Cano earned an Engineer's Degree in Telecommunications Engineering from Universidad de Sevilla from 1993 to 1998. Later, in 2003, they obtained a Master's Degree in Business Administration and Management from IE Business School. In 2016 and 2017, they pursued further education in Digital Business at ISDI, completing a Master's Degree.