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Atahualpa Badillo has a diverse work experience spanning over several years. Atahualpa is currently working as the Head of Strategic Design at The Cocktail since December 2021. Prior to that, they held the positions of Design Manager and Strategic Design Lead at the same company. In 2021, they also served as the Director of Máster de Digital Product and Service Design at IED Istituto Europeo di Design.

Before joining The Cocktail, Atahualpa worked as a Lead Design at Garaje de Ideas from 2017 to 2018. Atahualpa also served as a Service Designer & Curious and Lead Design at the same company from 2016 to 2017.

In 2015, Atahualpa worked as a Creative Evangelist / Digital Strategy at Eyetok. Atahualpa also worked at Common Sense from 2012 to 2016, initially as a Creativo y Director de Arte and later as the Director Creativo, leading the company's digital transformation and creative efforts.

Atahualpa has experience in innovation and consulting as well. Atahualpa worked as a Consultant in Innovation Intern at Anima Strategic Consulting in 2014, helping companies improve their processes, products, and services using design thinking methodologies.

Additionally, Atahualpa has worked in the field of image and institutional communication. Atahualpa served as the Subdirector General at Dirección de Imagen Institucional del Gobierno de Zacatecas from 2007 to 2011, overseeing the production, art, and online sub-directorates. Atahualpa was responsible for developing campaign strategies at a state, national, and international level.

At the beginning of their career, Atahualpa worked as a Creativo Jr. at Grupo W and as a Creativo y Director de Arte at Common Sense in 2011.

Overall, Atahualpa Badillo has a wide range of experience in strategic design, creative leadership, innovation consulting, and institutional communication.

Atahualpa Badillo has a bachelor's degree in Graphic Design from Universidad Cuauhtémoc, which they completed from 2002 to 2006. Atahualpa then pursued various master's degrees, starting with a degree in Strategic and Creative Direction of Integrated Advertising from IED - Universidad de Barcelona in 2010. From 2011 to 2012, they attended UAB for a master's degree in Strategy and Interactive Creativity. In 2012 to 2013, they studied Coolhunting at IED - Istituto Europeo di Design. In 2013 to 2014, they earned a Master's degree in Design Thinking / Innovation from Bau, Centre Universitari de Disseny. Lastly, in 2018, Atahualpa participated in a program on Strategic Foresight and Prospective at h2i institute.