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Pedro Rios has extensive experience at The Coca-Cola Company, holding various leadership positions in Latin America. Pedro is known for their strategic commercial planning, revenue growth management, and strong relationship-building skills with key accounts. Pedro has also served as a Board Member in various companies in Ecuador, Mexico, and Brazil, where Pedro oversees and approves strategies for their respective businesses. Additionally, Pedro has been involved in industry associations, contributing to communication, government relations, and product innovation initiatives. Pedro's educational background includes an MBA in Corporate Finance and a Bachelor's degree in Economics.