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Patrick Hollanders is a seasoned executive with extensive experience in sales and customer leadership within The Coca-Cola Company, holding various leadership positions since 2004, including Sr. Director Customer Leadership West Foodservice and Global Account Director. In the current role, Patrick leads operations in the Pacific Southwest, managing significant customer portfolios to achieve sustainable business results while fostering team growth and strategic engagement. Previous roles include International Sales Director and Senior Sales Executive, where responsibilities included crafting global customer strategies and enhancing relationships across multiple regions. Prior to joining Coca-Cola, Patrick served as Assistant Branch Manager at Enterprise Rent-A-Car. Patrick holds a Bachelor's Degree in International Marketing from California State University, Long Beach, a Bachelor's Degree in Marketing Management from HAN University of Applied Sciences, and certification in Human Resource Management from Schoevers College.