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Luiza Rossi is a highly experienced professional who has held various leadership roles in consumer insights and marketing at major companies such as The Coca-Cola Company, Natura, and L'Oreal. With a background in business administration and a postgraduate degree in business management, Luiza has demonstrated a strong ability to drive consumer understanding and shape actionable recommendations. Currently serving as the Senior Director of Human Insights for Latin America at Coca-Cola, Luiza leads insights generation for key brands and markets in the region. Luiza's expertise and innovative approach have been instrumental in driving growth and repositioning brands in various markets across Latin America and Africa.