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Lidia Ponce de Leon is a seasoned professional in franchise operations and business management, currently serving as Senior Director Franchise Operations at The Coca-Cola Company, overseeing strategy and execution for the Irish market. Previously, Lidia held various leadership roles in the food and beverage sector, including General Manager for Tim Hortons Iberia and Operations Director at Foodbox, where responsibilities spanned P&L management, strategic planning, and marketing. Lidia has a strong background in marketing and brand development, having served as Marketing Director for Grupo Restalia and Operations-Marketing Director for MásQMenos. Education includes an Executive MBA from IESE Business School and advanced studies in urban research and sustainable design.