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James Ford has held various leadership roles in category management, business insights, and commercial planning throughout their career at companies like The Coca-Cola Company, Red Bull, and Coca-Cola Enterprises. With a strong educational background in Computer Science, James has successfully managed P&L results for major business units and led departments focused on category insights and shopper insights. James's experience spans across leading teams in space planning, trade spend management, and promotion optimization, demonstrating a comprehensive understanding of the beverage industry.