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Ines SEDDIKI is a seasoned professional in digital experience design and marketing, currently serving as the Director of Digital Experience Design for Africa at The Coca-Cola Company since June 2017. Over the years, Ines has held various leadership positions within The Coca-Cola Company, including Digital Experience Design Senior Manager and Influencers & Fans Manager for Africa. Prior to this, Ines gained marketing experience at Bel Brands USA and KLEM EURO RSCG, and held roles at Kraft Foods Group and as an Assistant Brand Manager at The Coca-Cola Company. Ines holds a Master's degree in Marketing et vente from IAE de Lyon, earned between 2008 and 2013.