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Daria Ford is an experienced professional in strategic integration and commercial management, currently serving as the Strategy Integration Director for Great Britain and Ireland at The Coca-Cola Company since October 2021. Prior to this role, Daria held several positions at Costa Coffee from June 2015 to October 2021, including Senior Commercial Manager for FMCG in the UK and Senior Global Propositions Manager for Ready-to-Drink products. Earlier career experiences include roles at Tangible Branding as a Senior Research Executive and as a Channel Marketing Executive at Xerox, along with an internship at BP. Daria holds a Bachelor of Science degree in International Business and Management from Aston University, obtained between 2005 and 2009.