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Damian Mycroft is an accomplished design professional with extensive experience in industrial design and design management across leading global companies. Currently serving as Senior Design Director at The Coca-Cola Company since October 2015, Damian has successfully overseen the design direction for Coca-Cola Freestyle, tackling complex hardware challenges. Prior experience includes a role as Global Design Manager at HP, managing a team of over 25 designers and driving innovation in the multi-billion-dollar printing business. At Nokia, Damian excelled as Senior Design Manager, significantly increasing the youth and music phone sales portfolio. Earlier career highlights include leadership roles at DCA Design International, Philips Design, and Frazer Designers, with a solid educational foundation comprising an MBA in Design Management from the University of Westminster and a BA (Hons) in Industrial Design from The University of Manchester.