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Caron Watt serves as Senior Director of Connections and Media for the North American Operating Unit at The Coca-Cola Company, managing media investment strategy and measurement across the Coca-Cola TM portfolio. With extensive experience in integrated marketing communications, Caron has successfully led teams in various roles, implementing innovative media attribution models and optimizing marketing expenses exceeding $20 million. Achievements include significant increases in SEO/SEM effectiveness, development of crisis management strategies, and enhancements in digital consumer engagement. Caron's expertise extends across major campaigns, including the FIFA Women’s World Cup and the Share a Coke initiative, utilizing data-driven insights to inform marketing strategies. Educational accomplishments include a BA (Honours) in English from Western University and a degree in Public Relations and Marketing from Humber College.