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Bobby Rosema is an accomplished professional in the beverage industry, currently serving as Senior Director, Product Lead - Customer and Commercial Leadership at The Coca-Cola Company since January 2023. Prior to this role, Bobby held the position of Director, Commercial Capabilities and Systems at Coca-Cola Southwest Beverages from April 2017 to January 2023. Bobby's extensive career at The Coca-Cola Company began in March 1996 and included various roles such as Director of Sales Force Automation, Region Lead for Business Improvement Implementation, Sales Capability Manager, Director of Sales for Walmart/Sam's Club, Key Account Manager, and various roles within Sales Operations. Bobby's initial experience in the retail sector was as Assistant Store Manager at Diamond Food Markets Inc from May 1993 to March 1996.