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Matthew Karson has an extensive background in media and marketing, with a focus on digital shopper engagement. Currently working at The Clorox Company as the Media Director, Matthew leads partnerships with key etailers and provides media counsel on various products. Prior to this, Matthew held positions at AKQA and MEC, working with brands such as Clorox, KFC, IKEA, Toys R Us, and Wrangler. With a Bachelor of Arts degree from Vassar College, Matthew has a strong foundation in theater and has transitioned into a successful career in media planning and brand engagement.