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Emma Lei is a Senior Data Analyst at Differential Design since June 2023, where significant contributions include the development of an automated ETL model leveraging Python and SQL, resulting in an 80-hour reduction in processing time. Emma has also created operational dashboards with over 220 sustainability KPIs using Tableau and applied OpenAI's GPT-3 for market insights, achieving a 15% increase in campaign effectiveness. Previous roles include Data Scientist at Shell and Data Engineer at China Huaneng Group, alongside experience as a Supply Chain Analyst at the Second Affiliated Hospital of Xi'an Jiaotong University. Emma Lei holds a Master of Science in Business Analytics from the SMU Cox School of Business, completed in May 2023.