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Gwendolyn Lefevre

Associate Director, Marketing Operations at The Chronicle of Higher Education

Gwendolyn Lefevre has a wide range of work experience in marketing and marketing operations. Gwendolyn is currently working as the Associate Director of Marketing Operations at The Chronicle of Higher Education. Prior to this role, they held the position of Vice President of Marketing Operations at Bottomline Technologies, where they built and managed a successful marketing team. Gwendolyn also served as the Interim Manager for Digital Marketing at Bottomline Technologies, where they led the development of digital marketing strategies and achieved significant improvements in search traffic and lead conversion.

Before joining Bottomline Technologies, Lefevre worked as the Director of Marketing Operations at Sungard Availability Services. Gwendolyn also has experience at Infor, where they held several roles including Sr. Manager of Global Marketing Operations and Sr. Marketing Manager of Global Marketing Operations, where they were responsible for developing marketing reports and managing global marketing processes.

Lefevre's earlier work experience includes roles at Datastream, Sara Lee, AT Kearney, Fort James, and St. James Associates in various marketing and coordinator positions.

Overall, Lefevre has a strong background in marketing operations, strategic planning, team management, and digital marketing. Gwendolyn has consistently demonstrated the ability to drive results and improve customer experiences throughout their career.

Gwendolyn Lefevre earned a Bachelor of Art degree in History from Lake Forest College, graduating between 1993 and 1995. In addition, they obtained certifications in GDPR from IT Governance Ltd in 2018, Marketo Certified from Marketo in April 2014, and Google Analytics from Imparture Training.

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