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Samantha Edwards began their career in 1998 as a Designer at Abacus Media. In 2002, they moved to SKAGGS as an Associate Partner/Creative Director. In 2011, they took on the role of Creative Director at Global Point NY while also becoming Co-founder and Chief Creative Officer at THE CHARLES NYC.

Samantha Edwards earned a BA (hons) First Class in Graphic Design from The University of Salford between 2000 and 2003.