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Bas Siedenburg currently serves as the Account Director for EMEA at The Channel Company, a position held since July 2023. Prior to this role, Siedenburg worked as an Account Executive at Gartner, where responsibilities included strategic renewal and growth, partnering with C-Level executives, and guiding customer satisfaction. Experience also includes serving as a Strategic Account Manager at SimilarWeb, focusing on generative AI for enterprise marketers, and as a Senior Client Manager at Phrasee, specializing in AI language generation for marketing. Siedenburg has further held positions in account management and client relations at companies such as DCMN, Leverate Media, and FusePump, demonstrating a strong background in managing partnerships and driving business growth across various industries. Educational qualifications include a BA in International Relations & Politics from the University of Essex and A-Levels from the British School of Barcelona.