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Daniek Willems is an experienced professional in trade marketing and category management, currently serving as a Category Development Manager a.i. at Bolletje and a Customer Activation Manager a.i. at Mars since March 2024. With a diverse background, Daniek has held various roles including Interim Specialist/Consultant at The Category & Trade Company and Category Development Manager a.i. at Bonduelle. Previous experience includes positions at Mars, Spar Holding, Müller Nederland, and Coop Supermarkten, where responsibilities varied from project coordination to trade marketing analysis. Daniek holds a Bachelor of Science in Business Economics from Radboud University and has also studied at Corvinus University of Budapest.