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Astrid Saly is an accomplished consultant and senior manager specializing in Data & Insights, currently leading the Data & Insights department at Category & Trade Company since March 2022. With a strong background in consumer insights and strategic planning, Astrid has held multiple key roles at Mars from 2006 to 2022, including portfolio manager and category leadership manager. Notable contributions include driving growth plans, managing change within the insights function, and co-developing category leadership agendas. Astrid's expertise encompasses strategic agility, stakeholder management, and training, alongside an impressive track record in activating brand strategies and facilitating workshops. Educational qualifications include studies at Radboud University and Avans University of Applied Sciences.