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Alianne de Rie is an experienced professional in category and project management, currently working at Category & Trade Company since January 2022. In recent roles, Alianne has provided consultancy in formula and category management for various companies, including Mediq, Xenos, and Efteling, while also serving as a category manager for Bouwmaat and HBM Machines. Prior experience includes a significant tenure at Intergamma as Category Manager for GAMMA NL & BE, overseeing categories such as lighting and window decoration. With a solid educational background, Alianne holds multiple degrees, including an MSc in Communication Science from Vrije Universiteit Amsterdam and a Bachelor's in Commercial Economics from HU University of Applied Sciences Utrecht.