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Traci Maddock is a seasoned professional with extensive experience in leadership and advisory roles across various sectors. Currently, Traci serves as Director at Merian Ventures, focusing on investments in female-led technology and innovation, and holds positions on the boards of ISAMAYA BEAUTY, Conserving Beauty, and The Caring Family Foundation, which addresses critical social issues. Traci is also an Ambassador for Digitalis and a founding partner at Era VC, supporting transformative consumer brands. Past roles include Strategic Advisor at Dr. Barbara Sturm and a Visiting Policy Fellow at the Oxford Internet Institute. Traci holds a BA Hons in Graphic Design from the University of Plymouth and has completed executive education at Saïd Business School, University of Oxford.