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Sala Forday Gibbon is a seasoned professional in campaign management and direct marketing, currently serving as Campaigns Lead and previously as Campaigns Specialist at Cancer Council NSW since February 2015. Over the years, Sala has spearheaded major fundraising campaigns like Australia's Biggest Morning Tea and Ride500, while also managing digital marketing activities for various initiatives such as The March Charge and Daffodil Day. Prior roles include Campaigns Coordinator, where responsibilities encompassed data analysis and stakeholder relations, and Campaigns Administrator, focusing on community fundraising collateral development and PR tools. Sala's career also includes experience as Events Administrator, event operations, and internships in PR and marketing, supported by a Bachelor of Communications and Business from Charles Sturt University.