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Elizabeth St John possesses extensive experience in marketing and campaign management, with a strong focus on direct marketing and data evaluation. Currently serving as a Direct Marketing Specialist at Cancer Council NSW since October 2016, Elizabeth specializes in appeal and acquisition campaigns, as well as major gifts and high-value member initiatives. Prior roles include Campaign Manager at Laithwaites Wine, where responsibilities involved campaign execution for key business partners, and a Senior Product Marketing Manager at International Masters Publishers, overseeing direct mail campaigns for the Japan market. A solid educational background includes a Bachelor's Degree with a double major in Finance and Marketing from the University of Technology Sydney.