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Alex uses her powers for good in her role as a Creative Strategist. She doesn’t “settle” in any capacity, having moved nine times in two decades. She writes 500 headlines and rejects 499 of them. She finds typos with frightening speed. She helps clients tell refreshing, true stories about how they make a difference in the world. Alex sees herself as life’s investigative journalist, searching for meaning in all places: entrepreneurship, politics, cotton candy spinning, design thinking, cat herding and Shakespearean theater, to name a few. Alex has a BS in Advertising from the University of Texas at Austin.