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The Behavioural Insights Team

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The Behavioural Insights Team, also known unofficially as the "Nudge Unit", is a social purpose organisation that generates and applies behavioural insights, officially to inform policy and improve public services.

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David Halpern
Chief Executive

David Halpern

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Emily Bushby
Nesta Group CFO, Finance
Ann Paul
Nesta Group Chief People Officer
James Plunkett
Chief Practices Officer for Nesta & Behavioural Insights Team
Jacqueline Lewis
Nesta Group General Counsel & Company Secretary, Legal Team
Rachel Coyle
Global Managing Director
Rory Gallagher
Managing Director, Australia & Asia-Pacific
Michael Hallsworth
Managing Director, BIT Americas
Elisabeth Costa
Managing Director, BIT UK
Alexander Clark
Head of International, APAC
Nida Broughton
Director, Economic Policy
Sasha Tregebov
Director, BIT Canada
Monica Wills Silva
Director, International Programmes
Serene Koh
Director, Singapore
Hannah Behrendt
Director, Health & Wellbeing
Eva Myers
Director, Economic Policy
Laura Litvine
Director, BIT France
Abigail Mottershaw
Director of Research
Ed Flahavan
Director
Helen Brown
Interim Director of International Programmes
Ari Rosenblum
Senior Growth Manager
Alejandro Musi
Operations Manager
Antonio Silva
Principal Advisor
Anna Bird
Principal Advisor
Andras Beszterczey
Senior Adviser
Alix Brazier
Senior Advisor
Amna Raza
Senior Advisor
Anna Keleher
Senior Advisor
Adam Bulley
Senior Advisor
Andrés Cueto
Associate Advisor
Ambika Bhura
Associate Advisor
Alvin Wong
Associate Advisor
Anysia Nguyen
Research Advisor