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Nida Broughton is the Director of Economic Policy at the Behavioural Insights Team. Previously, she was Chief Economist at the Social Market Foundation, leading policy research on economic growth, public spending and employment. She has also worked at the House of Commons, where she provided economic advice to MPs and select committees, and at Ofcom, where she led research on the application of behavioural economics to market regulation.

She holds an MSc in Economics from Birkbeck, University of London, and an MA (Cantab) in Economics from Cambridge University.