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Sara El Saadany is a seasoned marketing and commercial professional with extensive experience across various sectors, including beauty, telecommunications, and consultancy. Currently serving as the Commercial Director at ievents and holding the position of Co-Founder & Ex-Managing Partner at Rootz Consultancy since 2016, Sara El Saadany has demonstrated expertise in brand strategy development, finance, operations, and digital media. Previous roles include significant positions at Marico Limited, Henkel, L'Oréal, and Vodafone Egypt, where Sara El Saadany successfully led brand launches, managed marketing budgets, and optimized portfolio strategies. Sara El Saadany's educational background includes a B.A. in Management from The American University in Cairo, complemented by earlier studies at Manor House School.