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Betsy Whitehurst is the Director of Marketing and Public Relations at The Arc Gateway, Inc., a position held since April 2014, where responsibilities include designing and executing comprehensive marketing and branding strategies for the non-profit agency. Prior to this role, Betsy served as Marketing Manager at Santa Rosa Mall from May 2010 to April 2014, overseeing the development and implementation of the mall's marketing program while focusing on sales, revenue generation, and leasing efforts, as well as managing center events and securing third-party sponsorships.