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Anna Dixon is an accomplished design professional with a diverse background in strategy and user experience across various industries. Currently serving as Strategy Lead at the Australian Broadcasting Corporation since March 2021, Anna previously held leadership roles at Westpac, including Design Manager in Research and Insights and Senior User Experience Designer. Additional experience includes positions at Folk, Qantas, and Shoes of Prey, showcasing expertise in service design, user experience, and customer experience development. Anna holds a Master’s Degree in Digital and Social Media from Curtin University and a Bachelor of Design in Fashion from Canberra Institute of Technology, complemented by other relevant educational pursuits.