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Philip McTeer serves as the Head of Marketing at Thatchers Cider Company Ltd since August 2017, contributing to the brand's growth from the 6th to the 2nd largest cider maker in Britain. Previous experience includes roles at CYBG PLC, where Philip held positions such as Head of Strategic Marketing Planning & Effectiveness and Senior Marketing Manager, developing localized communication strategies. Prior to that, Philip worked with Whyte & Mackay overseeing a diverse portfolio of spirits, as well as managing brands like Foster’s Lager and Strongbow Cider during tenures at Scottish & Newcastle. Early career beginnings included brand management roles at Bulmers Cider and marketing activities at INFOSUPPORT CENTRE LIMITED.