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Aillym Fuenmayor is an experienced digital analytics professional currently serving as the Director of Engagement Analytics at That Funny Agency since February 2022. At That Funny Agency, responsibilities include managing digital analytics, optimizing campaign performance across multiple channels, and developing customized dashboards using Google Data Studio. Previous roles include Digital Analytics Consultant at Digital Times and Coordinator of E-commerce at Sodimac Brasil, where Aillym focused on website analysis and key metric tracking. Aillym has expertise in web optimization, user experience monitoring, and marketing program implementation, with proficiency in tools such as Google Analytics, SEMRush, and Hotjar. Aillym holds an MBA in Sports Management and has a diverse background in teaching and marketing-related roles.