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Samantha Fletcher serves as the Vice President of Sales & Marketing at Tharaldson Hospitality Management, where leadership drives the sales team for a major hotel management company with 85 properties across 19 states. Over a career spanning multiple roles, Samantha has consistently demonstrated expertise in sales strategy and revenue generation, including positions such as Corporate Director of Sales & Marketing and Regional Director of Sales, focusing on maximizing hotel revenue and market share. Previous experience includes significant contributions as a Senior Sales Manager at White Lodging Services and as Director of Sales and Marketing at both Prism Hotels & Resorts and John Q. Hammons Hotels and Resorts, where successful revenue management strategies were implemented. Samantha holds a Master of Business Administration from Ottawa University.