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Shirley Palmer boasts extensive experience in customer experience and marketing leadership, currently serving as the Head of TFG Rewards and CRM at The Foschini Group since January 2006. In this role, Shirley oversees the CRM and Rewards programme and leads stakeholder engagement and customer experience initiatives. Prior positions include Senior Business Development Manager for Rewards and Loyalty, where responsibilities included enhancing loyalty programs across TFG's diverse retail brands, and CRM Manager at @home, focusing on market research and customer acquisition. Shirley's marketing expertise spans various roles, including managing marketing efforts for multiple brands and leading PR and brand management initiatives. Educational qualifications include a Senior Management Development certificate from Stellenbosch Business School and diplomas in Marketing and Public Relations from Cape Peninsula University of Technology and Damelin, respectively.