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Pooja K. is a seasoned marketing professional with extensive experience in lifecycle and product marketing. Currently serving as the Senior Lifecycle Marketing Manager at TextNow since February 2024, Pooja previously held the role of Lifecycle Marketing Manager at Grammarly and Senior Product Marketing Manager at Shippo, where Pooja played a pivotal role in the company's hypergrowth phase during the pandemic. Pooja's expertise includes executing onboarding, activation, and retention strategies, with previous experience at Omni, where Pooja contributed to user lifecycle campaigns, and at Vivino, where Pooja designed personalized marketing initiatives. Early career roles include CRM Marketing Analyst at Apple and various marketing positions leading to a comprehensive understanding of marketing analytics and strategy. Pooja holds a Bachelor's degree in Business Administration and Management from California Polytechnic State University-San Luis Obispo.