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Ty Parker is an accomplished professional in athletic communications and social strategy, currently serving as the Assistant Athletics Director for Social Strategy at Texas Tech Athletics since October 2022. Prior to this role, Ty held positions including Director of Social Strategy at Lubbock ISD and various roles at Texas Tech Athletics, where responsibilities included media relations and social media management for multiple sports programs. Earlier experience includes work as Media Relations Coordinator with the South Carolina Gamecocks, where Ty managed communication efforts for men's soccer and men's golf, and a communications internship at Texas Tech Athletics. Ty's diverse background also encompasses sales and customer engagement with FC Dallas and content management for the Texas Tech University Health Sciences Center. Ty Parker holds a Master of Arts in Mass Communication/Media Studies from Texas Tech University.