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Erica De Leon is an experienced digital marketing professional with a comprehensive background in managing digital media presence across various platforms. Currently serving as Digital Marketing Manager at Texas Performing Arts since November 2012, Erica oversees the department's website, email communications, social media, and online advertising. Previous roles include Digital Marketing Coordinator and Content Editor at Kirkus Reviews and Digital Media Specialist at DadLabs.com, where Erica contributed to the creation of ebooks and managed web content. Additional experience includes research and consulting roles during MBA capstone projects at Bazaarvoice, Phunware, Do512.com, and South By Southwest, as well as a foundational position as Marketing & Special Events Coordinator for the City of McAllen Parks & Recreation Department, coordinating over 100 annual events. Erica holds an MBA in Digital Media Management from St. Edward's University and a BSBA in Marketing from Northeastern University.