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Jeff Reeck is an experienced professional at Texas Instruments, currently serving as the Analytics Architecture Manager since 2001. In this role, Jeff leads a team focused on managing marketing technology and customer support platforms while driving innovation through data engineering and AI/ML solutions. Jeff's expertise extends to building data warehouse architecture and integrating fraud detection within martech systems. Previous roles at Texas Instruments include E-Business Solution Architect and Electronic Commerce Specialist, as well as North America Systems Support Team Lead and Senior UNIX Systems Administrator. Before joining Texas Instruments, Jeff worked as a Systems Integrator at Reuters. Jeff holds a Bachelor of Business Administration in Management Information Systems from Baylor University.