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Jolanda Kooi has a diverse work experience in the fashion industry. Jolanda is currently the Founder & CEO of tex.tracer, a platform for transparent fashion supply chains. Before that, they were the Founder & COO of tex.tracer from 2020 to 2022. Prior to tex.tracer, Jolanda worked at Fair Fashion Productions from 2018 to 2021 as a Garment development and production specialist. Jolanda also owned and founded Purely LC from 2011 to 2018. Jolanda has international sales experience as the International Sales Manager at marlies|dekkers from 2013 to 2016. Before that, they worked at Memo Fashions Ltd. as the Commercial Director from 2010 to 2011. Jolanda's previous role was as the General Manager Fashion at Intres (Euretco) from 2008 to 2010, where they were responsible for various aspects of retail management. Jolanda started their career at INTERSPORT International as the General Merchandising Manager from 2004 to 2008, where they managed the merchandising team and oversaw private label operations.

Jolanda Kooi's education history began in 1991 at Ichthus College Enschede, where they completed their VWO degree in 1997. Jolanda then attended Saxion University of Applied Sciences from 1997 to 2001, earning a BSc in Textile Engineering and Business Administration. Afterward, Jolanda enrolled in Erasmus University Rotterdam from 2001 to 2004, where they obtained a dual BSc and MSc degree in Business Administration with a specialization in Entrepreneurship & New Business Venturing.