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Adolfo joined Tetra Pak in 1993 as Key Account Manager. He was appointed Managing Director of Colombia in 2000, and of Tetra Pak Spain in 2005. Four years later he was appointed Cluster Vice President South Europe, and in 2012 Cluster Vice President North and Central Europe. In 2014 Adolfo was appointed Cluster Vice President Europe and Central Asia and became a member of the Group Leadership Team.

Mr Orive, who is 55 years old, has a bachelor’s degree in Industrial Engineering at Ibero-American University (IBERO), Mexico and a Master’s in Business Administration at Mexico Autonomous Institute of Technology (ITAM), Mexico.​