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Steve Barrett is the Executive Creative Director at Tether. Prior to their current position, they were the VP, Global Creative at Starbucks from November 2004 to January 2011. Before Starbucks, they were the Design Director at Hadley Green Creates from January 2003 to December 2004. Steve began their career as a designer at Werkhaus Design in April 1989 and became the Design Director in August 2003.

They work with Kat Simpson - Associate Creative Director, Strategy, Björn Soneson - Creative Director, and Nancy Urner - Operations Director. Their manager is Stanley Hainsworth, Chief Creative Officer & Chairman.