As a vice president and member of the TestOut Executive Leadership Board, Ladd provides guidance, insights and direction on key sales, marketing, and product initiatives for the company’s growth strategy. He is an accomplished and industry-recognized marketing and channel executive who brings 27 years of experience in leading teams that support revenue growth. Prior to joining the company, he served in numerous product management, product marketing and channel executive positions at Novell, NetIQ, and SUSE. He played a major role in introducing many NetWare products to the market and built the channel, certification, and sustaining marketing activities that led to their worldwide market acceptance. In 2005 and 2006, he was recognized by VARBusiness as one of the Top 75 Channel Executives in the industry, and in 2006, he was featured on the cover of VARBusiness as a top channel trailblazer. Ladd earned his Bachelor of Science degree from Brigham Young University and an MBA with an emphasis in Marketing from Utah State University.
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