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Having worked as a corporate designer, design director, and university lecturer, Eddie Wei has nearly three decades of combined experience in design and design management. Wei joined Test Rite in 2013 as part of the Group’s initiative to transform itself into a “product-centered company.” Today, he leads Test Rite’s Department of Creative Research and Product Development Management, where he focuses on organizational restructuring, fostering creative thinking, and streamlining systematic new product design (NPD) to build a design team with world-class capabilities and culture. He works closely with other departments to develop highly efficient NPD partnerships for greater product differentiation.

In 2014, Wei and his team won the Red Dot Award for Best Packaging, marking the first-ever international design award received by Test Rite. They went on to reap 27 additional accolades between 2014 and 2021, including multiple iF Design Awards and Red Dot Awards for product and packaging design. The two awards are considered the industry’s highest honors.