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Sarah Whelan is a seasoned consultant and leader in customer engagement, CRM, and systems within the arts sector. Currently serving as a Consultant at Tessitura Network since July 2021 and as President of ANZTRUC since February 2019, Sarah facilitates networking and learning among arts professionals across Australia and New Zealand. With a diverse background that includes roles at Sydney Opera House and Bangarra Dance Theatre, Sarah has contributed to revenue growth, audience engagement, and strategic marketing initiatives. Previous experience also includes CRM coordination at Opera Australia, marketing coordination at Agnew Wines, and data analysis at Sydney Theatre Company. Sarah holds a Bachelor of Creative Arts in Drama and Performance from Macquarie University.