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John Constantinou possesses extensive experience in brand management and partnerships, currently serving as the Head of Brand for Produce, Dairy and Bakery and Health Brands, along with roles in International Brand and Global Partnerships at Tesco PLC since June 2013. Prior experience includes leading Global Sponsorships & Partnerships at Orange PCS from January 2005 to June 2013 and managing European Sponsorship and Promotions at PlayStation (SCEE) between May 1999 and December 2004. John began a career at Electronic Arts as European Category Manager from January 1997 to April 1999. Continuously advancing in the field, John holds a 1st Class Honours degree in Business Studies with a specialization in Marketing from Middlesex University, completed in 1996.