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Ian Finn, FCIM, currently serves as Product Lead - Identity and Customer/Core APIs at Tesco, where leadership focuses on developing and optimizing product performance in the API-driven Customer Identity domain. Additionally, Ian is the Director and Founder of IF Ventures, an innovative property development startup, and has extensive experience in digital product management, having held key roles at Next Level Digital, Fidelity International, Department for International Trade, Capgemini, Vodafone, BT, and Barclays. Ian's educational background includes qualifications from the University of Warwick, the Institute of Data and Marketing, and the Chartered Institute of Marketing, highlighting expertise in product management, digital marketing, and business studies.