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Lisa Tse is an experienced professional in web analytics and data analysis, currently serving as the Web Analytics and Tagging Manager at Tesco Mobile since August 2020. Prior to this role, Lisa held positions including Senior Digital Data Analyst at Royal Mail, Lead Site Optimisation at Hotels.com, and Web Analytics Specialist at ebookers. Earlier career highlights include being a Web Analyst at ITV and a Business Performance Analyst at Cecure Gaming. Lisa's foundational experience as a Web/Business Performance Analyst at Ladbrokes Ltd contributed to a robust expertise in digital performance metrics. Lisa earned a Bachelor of Science (BSc) in Statistics and Business Management from Kingston University, further supported by education at Cranford Community School.