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Joanne Haswell is a seasoned data professional with extensive experience in analytics and business intelligence. Currently serving as Value Outcome Lead and Senior Analytics and BI Data Analyst at Tesco Mobile since November 2018, Joanne provides critical analysis, manages dashboards, and presents insights across departments to enhance decision-making and customer service. Prior experience includes working as an Operational Intelligence Analyst at Rank Group, where actionable analytics influenced revenue and strategy, and as a Data Analyst at the National Foundation for Educational Research, focusing on data management and project coordination. Joanne began their career as a Factory Line Operator at Masterfoods, acquiring hands-on experience in food safety and quality control. Joanne holds a BSc in Computer Science from the University of Essex.