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Guillermo Arroyo Zambrano is an experienced marketing professional currently serving as Jefe de Trade Marketing at Tesalia CBC since October 2021, after previously holding the role of Coordinador de Trade Marketing for Mercados Especiales. Prior to this, Guillermo worked at PICA Plasticos Industriales CA as an Analista Comercial Canal Moderno and Asesor SAC Industrial/Institucional/Promocional, supporting commercial objectives through sales indicators. Experience also includes managing a franchise at Turkey and an internship in Trade Marketing with Unilever, along with academic roles at ESPOL. Guillermo holds a degree in Ingeniería Comercial y Empresarial from Escuela Superior Politécnica del Litoral and certification as an Internal Auditor for ISO 9001:2015 from SGS Academy.