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Jia-Jia G. is a seasoned brand consultant and marketing professional with extensive experience in the FMCG sector, specializing in brand strategy and go-to-market approaches across retail, wholesale, and e-commerce. Since June 2020, Jia-Jia has been freelancing as a brand consultant, previously serving as the Marketing Manager for TerraCycle in Europe from June 2022 to June 2023, focusing on sustainability initiatives. Jia-Jia's notable tenure at Foodgears Industrial International Ltd. from July 2011 to December 2019 included leading the development and marketing strategies for the Orli coffee brand and managing a diverse portfolio of market-leading brands in the food and beverage industry. Educational qualifications include a Mini MBA in Marketing from Marketing Week and a diploma in Economics & Marketing from Kiel University.